Nowadays, websites are integral to a business, no matter what genre that business is in. So, when it comes to real estate, you need to ensure that your business isn’t just polished in real-life meetings, but also for the potential clients that can find you online.
It also should be noted that making sure your website looks nice and presentable doesn’t just help the aesthetic of your business, but it also gives off a good impression about you and your business being professional and dedicated in all aspects.
Going through lists of real estate websites, you will notice the correlation of a good business and good online presence.
Features of Real Estate Agent Websites
A website for real estate agents is essential for real estate businesses, and it needs to look pleasing to the eye of course, but they also need to possess important features that make it a people-friendly place.
Holding Lead Tools
There are various types of forms or other features that can be enabled on a website that allows you to create potential clients from interested people who are viewing your website. Just filling out a form for your website means they are interested and this could help lead somewhere for your business.
Blog Marketing
Blogs are powerful tools for any business, and are integral for building authority to any website. If people visit your website and notice a lot of blog content, they will see proof of your knowledge on the topic.
Reviews and Testimonials
One of the best ways to increase your trustworthiness to outsiders looking into your business, is to have some reviews and testimonials on your website. This will showcase proof of your work, and also enable people to better believe in you.
IDX Integration
This feature is key for real estate websites, as you need to be able to properly showcase and highlight listings on your website for potential clients.
Social Media
With everyone being active on social media these days, you need to ensure that your business is active on the most popular platforms such as Instagram/Facebook etc, in order for people to notice your business. Maintaining a proper structure of posts will also showcase your business to be active, and continuously noticing your business will encourage people to do business with you.
Features are not the only thing that will help your website do well on Google, but other services such as SEO for real estate websites, are extremely important, so that you can beat the competition.
Overall, there could be many more features that can be added to your website in order to build both trust and authority so that Google recommends you, and the people viewing your website find it to be a reliable and good place to do business.
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